On April 25, 2016, three Dubai based entrepreneurs launched the virtual multi-brand fashion store, Room 206.
Room 206 is a space adorned by the handmade creations of independent fashion designers from different parts of the world. It is a virtual, as well as a moving space with a mission to continuously introduce new distinct fashion designers to the region along with their creations to fashion savvy women. Having known each other since childhood, founders Myriam Soueidi, Lina Konstantinidis and Joyce Amil grew up in Dubai.
Their aim is to reflect the evolution of the city they call home; a city that went from being a small, friendly, heartwarming environment to a world renowned, cosmopolitan, all-encompassing destination. In the same manner, the Room 206 designers are handpicked to reflect artistry, evolution, growth and beauty. The aim is to ensure that Room 206 is the online space that women of all ages and style signatures can relate to. Fashion forward women who appreciate the handmade aspect of their purchase will be pleased to browse through this online ‘room’.
Room 206 also promises a hassle free shopping experience, delivering fun and creative handmade fashion to doorsteps in and around Dubai, and soon after in the GCC, Middle East and the rest of the world.